So What’s With The Name?

What if workplace wellbeing programs are missing the mark by focusing solely on...wellbeing?

Traditional workplace wellbeing initiatives often attract those already committed to healthy living – the employees who least need our support. The real challenge lies in reaching those who aren't naturally drawn to health-focused programs. How do we ‘engage the unengaged’?

This is where the better [blank] approach comes in.

We've discovered that lasting change happens when we appeal to employees' personal motivations – their individual ‘why’.

Health improvement alone isn't usually the primary driver; their [blank] is:

A better parent, athlete, boss, leader, entrepreneur, friend…

The better [blank] program helps employees achieve their personal goals while naturally building resilience, happiness, and engagement. The result? Enhanced workplace performance through meaningful personal growth.

By focusing on what truly motivates each individual, we create a program that resonates with everyone – not just the health enthusiasts.

We believe the name better [blank] is catchy, memorable, and grounded in behavioural science.

What do you think?